Contactless Payment: The Next Evolution

KEY INSIGHTS

• Customers are increasingly expecting seamless payment and there are benefits to your business too
• Integrating contactless payment systems with your POS system eliminates the need for manual data entry, saving time and removing the risk of human error
• QR code-based ordering and payment methods enable customers to ‘jump the queue’
• These new efficiencies allow you to reallocate resources to other operational areas, like improving the menu or service experience

Contactless payment technologies have gained tremendous popularity since Covid as they offer customers a convenient and secure way to pay for orders. From Near Field Communication (chip) enabled credit cards to mobile wallet systems like Apple Pay and Google Pay, customers are increasingly expecting seamless payment options, and there are real benefits to foodservice operators too.

For example, the ability to integrate contactless payment systems with your POS system now allows for automatic synchronisation of transactions, eliminating the need for manual data entry. This not only saves time, it removes the risk of human error, ensuring accurate recording of sales and making for better inventory management and financial reporting – allowing you to enhance your business efficiency and freeing up staff to focus on other areas (like delivering exceptional customer service!)

The latest innovations in this area are QR code-based ordering and payment methods like PayID [https://payid.com.au/]  and Beem [https://www.beem.com.au/], which remove the need to enter card details or take orders, further streamlining the process and thereby allowing customers to ‘jump the queue’, enhancing their overall experience and encouraging repeat business.

QR code-based payment methods are a cost-effective alternative to internal payment systems as they allow your business to save on transaction fees and system maintenance costs. These new efficiencies again enable the reallocation of resources to other operational areas such as improving the menu or service experience. And with bank-level security protocols and real-time transaction notifications in place, customers can make payments with the confidence of knowing their personal and financial information is protected.

Many restaurants, cafes, pubs, and clubs are now moving away from third party order platforms and turning to developing their own branded phone order apps, in part due to new functionality which allows you to further enhance the customer’s experience by generating personalised meal recommendations, and build customer loyalty through rewards programs and exclusive offers.

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